Your partner in data driven marketing
We make your interactions more meaningful
Knowing your customers allows you to deliver the best possible experiences
Data is one of the most powerful and versatile tools in your marketing toolkit.
It helps you understand your customers and prospects and what is important to them. It reveals insights that drive product and service improvements that are a vital component in your marketing success.
You’ll uncover a deeper understanding of your customers which enables you to provide meaningful and relevant information at the right time.
Consumer data and enrichment
Build an improved understanding of your audience with variables from our database. Understand behavioural, financial and demographic information.
Digital Audiences
Connect with your audience on the right platform. Experian offer over 1,200 preconfigured audiences, across 60+ different platforms. Custom Audiences can also be configured to form an audience like no other.
Spend Analytics
Understand consumer spend across key categories such as Travel and Retail. Know when your key segments are increasing spend.
Custom analytics
Build a customer and prospect segmentation strategy as unique as your business. We can help you combine your datasets with ours to drive programs such as media buying to predictive analysis.
Business marketing
Build an improved picture of your business customers, understand revenue, company structures as well as Director and Executive profiles. Our solution provides insight on over 100,000 Australian businesses.
Boost engagement. Boost results
Use the industry’s largest consumer database to discover and segment your customers, predict their buying behaviors, and earn their loyalty. We are here to guide you on your journey to better customer relationships.
Plan campaigns for your most valued customers
Understand which customers hold the most value for your organisation and provide meaningful and relevant information at the right time to see improved marketing performance.
Understand and anticipate future customer behaviour
Predicting how prospects and customers are likely to behave helps guide your business strategy. We provide deep actionable insights into consumer behaviours and lifestyles to help guide your customer marketing strategies.
Convert prospects more cost effectively, retain valuable customers
Having an effective approach to understanding your customers and consumer populations allows organisations to develop improved business plans and implement valuable consumer growth strategies.